Intellectual Property of Islamic civilization in Andalusia Essay

Intellectual Property of Islamic civilization in Andalusia - Essay Example Cordoba attracted Intellectual giants like Ibn Rushd (Averroes), Ibn Sina (Avicenna), Ibn Zuhr (Avenzoar), Al-Khwarizmi (Algorizm) and Al-Razi (Razes) to name a few, were all Muslims educated in Al-Andalus. In the 700 years that they have been in Europe, the Muslims of Al-Andalus produced a great civilisation that was far ahead and more advance than the rest of Europe at that time. Many tribes, religions and races coexisted in al-Andalus, each contributing to the intellectual prosperity of Andalusia. Literacy in Islamic Iberia was far more widespread than any other country of the West. Today also, unlike other muslim inhabitants of elsewhere , the southern Spain which was known as Muslim Spain is far ahead and distinct in education and thinking. The properity and peace of Andalusi is marked by intellectual advancement specially in field of education and translation works.In the 10th century, the city of Cordoba had 700 mosques, 60,000 palaces, and 70 libraries, the largest of which had up to 600,000 books. In comparison, the largest library in Christian Europe at the time had no more than 400 manuscripts, while the University of Paris library still had only 2,000 books later in the 14th century. In addition, as many as 60,000 treatises, poems, polemics and compilations were published each year in Al-Andalus. In comparison, modern Spain published 46,330 books per year as of 1996. The historian Said Al-Andalusi wrote that Caliph Abd-ar-Rahman III had collected libraries of books and granted patronage to scholars of medicine and "ancient sciences". Later, al-Mustansir (Al-Hakam II) went yet further, building a university and libraries in Cà ³rdoba. Cà ³rdoba became one of the worlds leading centres of medicine and philosophi cal debate. â€Å"The subjects covered by the texts included medicine, astrology, astronomy pharmacology, psychology, physiology, zoology, biology, botany, mineralogy, optics, chemistry, physics, mathematics, algebra, geometry, trigonometry,

Online Food Catering Essay Example for Free

Online Food Catering Essay When I first began this project, I though that I would do the normal pasta and add the cheapest sauce I could find, but then I thought â€Å"why make something typical, when I could make something that reflects my culture and is cheap†. So I did just that. I went and researched online â€Å"Arab peasant food† and came up with mixed bean soup. Some of the main challenges I faced was keeping the meal under the budget. This was especially difficult because if I add more spice, it will become too expensive, but if I don’t I will have a lot of money left over. In the end I bought some popsicles for desert(which wouldn’t be a good idea in the 30’s because the lower class didn’t have freezers). The last and probably the hardest challenge I faced was getting my family to eat my dinner. During this project I realized how tough it must be to try to think of and execute something that supports your health but is also at such a low cost. When I interviewed my family members they had some vry interesting views that I didn’t expect. My father was happy with the meal and thought it suited the assignment very well though he had some critiques of the flavor of the dish. He also stated that he â€Å"would eat the dish for long periods of time if necessary, but after more than a couple days, I would choose another dish if possible. He also said that if we were to save a couple bucks we would eat less fresh foods and no fruits or veggies. † My brother was a bit less open minded and said that the soup was very bland and â€Å"boring† and that people in the great depression â€Å"couldn’t live with horrible food like this. The healthiness of this meal is fairly good, with the exception of the popsicles. The beans provided exceptional nutritional value with high concentrations of protein and lots of fats and starch in the pasta. If I would have to live like this for a long time, I would probably get sick of it, but if it the only thing available to eat, I could cope. If a present day depression were to occur, my family would probably sell all UNNESSEARY items and downgrade on items we must have. Within this period I would feel as if my government has betrayed me and I was â€Å" left for the wolves†.

Internet :: essays research papers

Last December the express and package delivery giant announced that it had taken an equity position in NetCel360, a provider of business-to -business e-commerce solutions for companies operating in the Asia Pacific region. The investment was made through UPS's Strategic Enterprise Fund, established in 1997 to invest in new markets and emerging technologies. The alliance hopes to provide the sort of supply-chain transparency in Asia that is available in other parts of the world. "One of the reasons for NetCel and UPS getting together is to provide full supply-chain integration," said Peter Winslow, managing director of UPS Worldwide Logistics for Asia Pacific. "People expect to have information available at every point along the chain. Today that is not available in the region." NetCel360 was founded in 1998 by Phillip E. Kelly, who previously had put in 14 years at Motorola followed by a move to Dell Computer in 1994. At Dell, Kelly was in charge of the Asia Pacific region where he built up a made-to-order, direct sales operation similar to the Dell infrastructure in the United States. In the process, he became aware of the unique challenges faced by companies seeking to expand their Internet-based operations in the diverse and complex region. "The Internet market in the U.S. is built upon a significant infrastructure that was built up by direct sales and catalog guys," said Kelly. "Asia Pacific does not have the same infrastructure to enable e-commerce." It's going to need one, though. Kelly said e-commerce in the region is expected to grow from $3.3 billion in 1998 to over $100 billion by 2003, while the number of Internet users is expected to increase from 30 million to over 100 million. To capitalize on that growth rate, Kelly founded NetCel360 in 1998 to provide one-stop outsourcing services and help companies establish pan-Asian relationships along their supply chains. Services include web consulting and design, field repair capabilities, call centers, customer interface and a full range of financial and translation services. Kelly is bullish on Asia. The economic crisis has largely abated, he said, and money and optimism are returning to the region. Partnering with UPS Logistics Group, one of the leaders in global logistics and supply-chain management solutions, is also cause for joy. "Asia Pacific is so diverse and government regulations are so vast;' said Kelly. "There are different currency languages for each of 50 countries. It's not like moving product from Arizona to Tennessee. UPS provides full logistics across the region. That's the critical component of our alliance." Kelly cited credit card payments as an example of the difficulties of doing e-commerce in

Tomorrow When The War Began

That ‘Evil is a human invention'. And I agree with her. When the dragonfly eats the mosquito, the hermit and when Elli blows up the lawn mower are all excellent point which I will be discussing and arguing about throughout this essay . The first point is when the dragon fly eats the mosquito. Elli makes the point that when the dragonfly eats the mosquito it is in reality nature but humans seem to take this simple act of life and turn it into something evil and dark. To make this mint more clear and defined, here is a line from the book. He was eating it alive. Bit by bit the mosquito, still struggling wildly, was munched up. † If someone else was in Else's position they may have even killed the dragon fly because they thought it was that evil. My second point is the Hermit. The Hermit is one of the side stories in the book they don't get that deep into the story but they give up just enough details to make a point out of it. The hermit in the book is considered to be evil by everyone in Wearied. But when Elli discovers the Hermits den she finds old documents and photo's of his family.If he was so evil why would he keep them. Personally I think that he was putting his family out of their misery by shooting them, and he stayed away from everyone because he could not stand being judged. My third and final point is when Elli blows up the lawn mower. After doing so she starts to question herself throughout the book and cannot make clear decisions because of this. She keeps asking herself the question ‘ am an evil person. Her friend tell her that she had to do it or her friends may have been killed and that makes her wonder ‘is evil a human invention.If this was the animal kingdom and she was a lioness and a hyena was trying to eat her cubs there is no doubt that the lioness would fight the hyena. That again would not be evil in reality, in reality that would be nature. In conclusion I think that evil is a human invention and that Elli try's t o fight this fact and also tries to embrace it. This becomes more bold when she blows up the lawn mower, Discovers the Hermit is real and when the dragonfly eats the mosquito. In the end I think and will continue thinking that evil is a human invention. Tomorrow When The War Began That ‘Evil is a human invention'. And I agree with her. When the dragonfly eats the mosquito, the hermit and when Elli blows up the lawn mower are all excellent point which I will be discussing and arguing about throughout this essay . The first point is when the dragon fly eats the mosquito. Elli makes the point that when the dragonfly eats the mosquito it is in reality nature but humans seem to take this simple act of life and turn it into something evil and dark. To make this mint more clear and defined, here is a line from the book. He was eating it alive. Bit by bit the mosquito, still struggling wildly, was munched up. † If someone else was in Else's position they may have even killed the dragon fly because they thought it was that evil. My second point is the Hermit. The Hermit is one of the side stories in the book they don't get that deep into the story but they give up just enough details to make a point out of it. The hermit in the book is considered to be evil by everyone in Wearied. But when Elli discovers the Hermits den she finds old documents and photo's of his family.If he was so evil why would he keep them. Personally I think that he was putting his family out of their misery by shooting them, and he stayed away from everyone because he could not stand being judged. My third and final point is when Elli blows up the lawn mower. After doing so she starts to question herself throughout the book and cannot make clear decisions because of this. She keeps asking herself the question ‘ am an evil person. Her friend tell her that she had to do it or her friends may have been killed and that makes her wonder ‘is evil a human invention.If this was the animal kingdom and she was a lioness and a hyena was trying to eat her cubs there is no doubt that the lioness would fight the hyena. That again would not be evil in reality, in reality that would be nature. In conclusion I think that evil is a human invention and that Elli try's t o fight this fact and also tries to embrace it. This becomes more bold when she blows up the lawn mower, Discovers the Hermit is real and when the dragonfly eats the mosquito. In the end I think and will continue thinking that evil is a human invention.

Management Studies Essay

1. What steps should be taken by an organization that is committee to shattering the glass ceiling? I would use selection plans as a method to shatter the glass ceiling. Selection plans forces a company or organization to conduct a job analysis, establish career ladders and consider alternatives to the traditional ways used in promotion systems. Companies and HR should back away from the use of these traditional methods of assessment in ways consistent with the selection plan. Move away from casual methods such as supervisory recommendations, performance ratings, quick reviews of personnel files, and informal recommendations. Use a more formal, standardized, and job-related assessment method. The organization should pay attention to the types of KSAOs necessary for advancement, and begin training programs to teach these KSAOs to potential employees. Such programs could include: key job and committee assignments, participation in conferences and other networking opportunities, mentoring and coaching programs, and skill acquisition in formal training programs. 2. What guidelines do the Uniform Guidelines on Employee Selection Procedures offer to organizations when it comes to setting cutoff scores? The UGESP advises that cutoff scores be set so as to be reasonable and consistent with normal expectations of acceptable proficiency within the workforce. Applicants should be ranked on the basis of properly validated selection procedures. Applicants scoring below a higher cut-off have little or no chance of being selected for employment. Although the higher cut-off score may be appropriate the degree of adverse impact should also be considered. Companies should ensure their hiring standards are not so high that they create an adverse impact. 3. What are the steps an employer should take to develop and implement its policy regarding employment-at-will? Employment at will involves the right of either the employer or employee to terminate the employment at any time, for any legal reason. To enact a policy of employment at will, a company needs to ensure that job offers are for an indeterminate time period. The job offer should include a statement that the employment will be strictly at will. All written documents, such as employee handbooks and applications must affirm the at will relationship. 4. Discuss some potential problems with downsizing as an organization’s first response to a need to cut labor costs. While downsizing has an immediate impact on decreasing labor costs, too many companies downsize without considering alternatives. There are many problems that can occur based on using downsizing first. Companies initially make job cuts that are too deep. This results in a workforce which is understaffed and unable to function effectively. This affects the other employees who become demoralized, unmotivated, and unproductive. Many organizations that downsize immediately have discovered that they failed to achieve most of the business objectives associated with the downsizing to begin with and they rehire at least some of the staff that they let go. Essay Questions (15 pts each) – No more than 2 pages, double-spaced. 1. For this question you will refer to the Application entitled â€Å"Evaluating Staffing Process Results† found on pages 676-678 in your text. Read the application and answer questions 1&2 ONLY on the bottom of page 677. 1. Determine the yield ratios (offer receivers/applicants, new hires/applicants), time lapse or cycle times (days to offer, days to start), and retention rates associated with each recruitment source. The days to offer measures the average number of days it takes to make job offers to applicants. The days to start measures the average number of days it takes from the beginning of the entire staffing process to the time the new applicant is hired and begins their jobs. From highest to lowest effectiveness are employee referrals, newspaper ads and the employment agency. Employee referrals have the highest rate of return. The recruitment method from highest to lowest is employee referral, employment agency and newspaper ads. Specifically, employee referrals had the smallest days-to-offer and days-to-start figures. In terms of retention methods from highest to lowest are employee referrals, newspaper advertisements, and employment agency. 2. What is the relative effectiveness of the three sources in terms of yield ratios, cycle times, and retention rates differ in their relative effectiveness? Employee referrals were the most effective recruitment method based on yield ratios, time lapse, and retention rates. Current employees fully understand the company, its culture, and the basic job requirements. Due to this situation they are able to recommend people they know who might fit well with the job and the organization. This was the most effective recruitment method. This occurred because current employees did a good job prescreening individuals before they became candidates. The newspaper ads and employment agency did not do as well. These methods normally generate large numbers of applicants without any real screening taking place. You have just signed on as the Manager of Human Resources for a large manufacturing company in the Chicago area. Your company manufactures parts to the automotive industry such as air duct assemblies for various models of new vehicles as well as to the secondary market for these same parts. Upon conducting an audit of HR initiatives and trying to understand the challenges you want to tackle, you find that the overall turnover rate for this company is 37%. You have not worked in this specific industry but you feel at first glance that this number is high. Based on this limited information that you have, lay out a strategy for addressing turnover. You should include the following in your answer: a. a detailed explanation of what other information you must try to uncover to find out if the turnover is an issue that you must tackle b.assuming that you find that turnover is problematic, what strategies you might suggest to the CEO to address the issue, specifically addressing the possible causes of the high turnover in your answer. The 37% turnover rate is a major cause for concern. The turnover is high enough to warrant attention. It would be helpful to have some industry data to make a turnover comparison. Initially I would suggest that the CEO appoint a Senior Manager within HR to look at the backgrounds of the employees who left the in the last year. It would be helpful to know how long they were on the job before they quit and how they were performing in their position. It would extremely valuable to interview the workers who quit to learn more about why they decided to leave. The exit interview data is probably the single most valuable piece of information that can be used to deal with a retention problem. The costs of the turnover are massive. It is disruptive to the organization, it affects the time and resources used to process the departing employees, and require additional time and resources to recruit hire and train new employees. Other costs could include damage to the morale and productivity of other employees and an increased likelihood that some of these workers may quit. I would create a formal exit interview process to find out why workers are leaving the organization. The results of these interviews should be shared with the managers of the departing employees as well as human resources. I would task HR with conducting an annual employee survey to assess the work environment.

15 Flexible Careers That Pay Well

15 Flexible Careers That Pay Well Have the kind of complicated life that would really benefit (or even require) the ability to telecommute? More and more job seekers are looking for this kind of flexibility. And more and more fields are building that kind of work into their job descriptions. It cuts back on office time-frittering, makes for loyal and grateful employees, and cuts commute time considerably! Here are 15 of the best, highest-paying, and most flexible jobs out there, with the average annual salary of each- based on compensation, bonuses, perks, and profit-sharing, tips, and average commissions. Most of these salaries are reflective of a few years’ experience, so you might have to consider starting at a slightly lower rate if you’re just entering the profession.1. Clinical Research AssociateIf you can work your way up to a senior level, you could make nearly $95k per year. About 78% of workers telecommute.2. Sales EngineerSenior sales engineers make roughly $108k per year, with 64% telecommut ing.3. Service Delivery ManagerThis gig offers an average salary of $83k, with 64% telecommuting.4. Security ConsultantWhen you reach a senior level, you can earn  about $100k per year. About  64% of workers telecommute.5. Solutions ArchitectAbout 64% of solutions architects telecommute and earn up to $114k in annual compensation.6. Territory ManagerAbout 62% telecommute, earning and almost $66k per year.7. Professional Service ConsultantSenior-level service consultants earn nearly $96k per year, with  61% telecommuting.8. Software ConsultantSoftware consultants earn about $79k per year, with 58% telecommuting.9. Implementation ConsultantImplementation consultants can earn around $74k per year, with 58% telecommuting.10. Regional Sales ManagerAbout 56% of regional sales managers telecommute, earning an average salary of  $81k per year.11. Technical Sales EngineerAbout 56% telecommute, and earn  about $79k per year.12. Marketing ConsultantAbout 52% telecommute, and earn abo ut $67k per year.13. Instructional Designer (Training and Development)Median pay for a senior-level designer is $71k per year, with 52% telecommuting.14. SAP ConsultantSenior-level consultants can earn almost $99k a year, with 51% telecommuting.15. IT Program ManagerSenior-level IT managers can earn a whopping $126k per year, with 51% telecommuting.

Top 8 jobs to look out for in 2018

Top 8 jobs to look out for in 2018 As the new year changes and you start thinking about the ways you want to change or upgrade your life over the next 12 months, â€Å"new job† or â€Å"career switch† are pretty popular options. After all, your job plays a major part in your days)7. Tax preparerYou know the old saying by Benjamin Franklin: â€Å"In this world nothing can be said to be certain, except death and taxes.† To our founding father’s wise statement, I’d add that taxes are also certain to become more and more complicated. As more people need help putting their taxes together in a way that is accurate and audit-avoiding, that’s where tax preparers come in. They’re most visible between January and tax day in April, but these jobs are increasingly opening up year-round.What you’ll need: A high school diploma, but a bachelor’s degree in accounting or a related financial field is beneficial. You’ll need strong math skills, as well as customer ser vice skills.How much they make: According PayScale, tax preparers make a median annual salary of $39,477, or $12.31 per hour.8. Registered nurseNursing is one of those fields where there is a perpetual need for (and, unfortunately, often a shortage of) qualified professionals. Nurses provide care for patients in hospitals, doctor’s offices, agencies, home healthcare services, schools, nursing homes, and other medical facilities. They are often primary care providers, and typically work very closely with patients.What you’ll need: A bachelor’s degree in nursing, plus licensing. All states require registered nurses to be licensed, so be sure to understand what your own state’s requirements are.How much they make: According to the BLS, registered nurses make a median annual salary of $68,450, or $32.91 per hour.For more on how to snag registered nursing jobs:Create A Winning Registered Nurse Resume!A day in the life of a nurseHow Long Does It Take to Become a Nurse?So if you’re looking for a professional bump or a new career scene altogether, these fast-growing fields are worth a second look. All of these jobs are expected to grow faster than average over the next year, so if you’re seeking something that’s a good bet as well as a good fit for your skills or experience, then these can be great options to explore in 2018.

Free sample - Brand and Customer Behavior literature review. translation missing

Brand and Customer Behavior literature review. Brand and Customer Behavior literature reviewBrand and Customer Behavior in the contemporary corporate world has received a lot of attention and debate on whether the former affects the latter. As a matter of fact, there have been so many questions seeking to establish whether brands have any effect to the customer behavior. In regard to literature by Glynn (2009, p.97), brand is a market based asset which largely shapes the behavior of a customer. Arguably, brands are advertised so that they may influence the behavior of the customers. In some cases, customers have purchased products owing to the brand. For instance, a car that is branded with a brand reflecting status and reputation may influence a customer to purchase the car brand seeking to get the prestige promised by the brand. On the other hand, brands have effect on the customer behavior (Kumar, 2008). He supports this by presenting detailed information on brand attitude which is the attitude toward a brand by a customer. This attitude is attributed to the brand trust and effect altogether. The former refers to the customer’s willingness to trust the brand to satisfy his or her needs while the latter has to do with customer’s emotional response towards a brand. This makes it possible to generate an emotion toward the customer’s preference of the brand for use (p.193). Further in this context, Wilburn (2006) has examined in detail the factors that affect as well as shape customer’s behavior. As a matter of fact, he points out to brand image as the mental picture formed by a customer towards a brand. In this case, brand has been pointed out as to provide a customer with a reason to purchase a product in place of another. Traditionally, Wilburn (2006, p.2-3) states that brand images have been in use as a method of influencing customer behavior and as well acquisition of new customers of a product. Arguably Salver (2009, p.92-93), has provided literature on the effect that brand has on the customers. In this context, brand image has been associated with an ability to bind consumers on the basis of emotion and thus customers going for the very brands. Brand images have also been cited as powerful tools for establishing loyalty of the customer to the particular brand. From this point of view, it is evident from literature that there have been an academic background regarding brand and customer behavior which has previously tried to answer the research question whether brands affect the customer/ consumer behavior.      References Glynn, MS 2009, Business-to-business brand management: theory, research and executive case study exercises, Emerald Group Publishing, Bingley. Kumar, V 2008, Managing customers for profit: strategies to increase profits and build loyalty, Wharton School Publishing, New Jersey. Salver, J 2009, Brand Management in the Hotel Industry and Its Potential for Achieving Customer Loyalty, GRIN Verlag, Norderstedt. Wilburn, M 2006, Managing the customer experience: a measurement-based approach, American Society for Qualit, Wisconsin.

Colomo Vs Bonds - What Sexual Harassment Really Is Essay

Colomo Vs Bonds - What Sexual Harassment Really Is - Essay Example Colomo’s mother then called the two students and in the process reprimanded Fuller for his actions as well as advising Victoria to avoid Fuller and ensure she does not walk alone on the campus. Fuller had also confronted Victoria twice which had led to his suspension from the school, and Victoria was assigned with an escort. Further measures were also taken to ensure that the students used separate ways and also had separate measures. Colomo’s mother also brought this point forward claiming that the school had been indifferent when dealing with the first case that had been brought forward. Under this, the courts ruled that if the ‘harasser’ acted in a way that makes the ‘harasser’ be denied of the rights to proper education, school management and the board would have acted indifferently if they had full awareness of the happenings of the case. However, the student had maintained stable grades since the case was based on the victim’s moth er believes that the school acted indifferently in solving the matter; hence, the case was thrown out for lack of evidence. Colomo’s mother was of the opinion that her daughter was being deprived of the educational opportunities which she was supposed to be accorded. In this case, the issue was in relation to the sexual harassment on the part of students against each other. To a greater extent, the court served to point out what constituted this sexual harassment. The decision which was reached by the court did not surmount a case. Instead, the case was dismissed. It was put that the conduct of the school was not â€Å"severe, pervasive and objectively offensive† to an extent that it can constitute a violation of the Title IX. It might have been probable that the victim mother acted in terms of her own intuition. In this case, her actions were orchestrated by her sympathy concern for her daughter.  Ã‚  

Romance Movies Essay Example | Topics and Well Written Essays - 500 words

Romance Movies - Essay Example Characteristically romance movies usually have a theme of progression of a sensual and mostly sexual relationship that enhances a character growth mostly between the main actor and actress. Sleepless in Seattle is a perfect example. The movie revolves around Sam Baldwin who has just lost his wife to cancer, Sam's son Jonah thinks that his father needs another wife in order to get back on track, Jonah goes ahead and calls a radio station and he convinces his father to go on air too. The call is heard by6 many women on air including a journalist from Baltimore (Annie reed), well the rest is history. Other top rated romance movies include titanic (1997), pretty woman (1990), love story (1970), city of angels (1998) among others. Movies not only romantic movies are a nice mode of passing time as they also reduce incidences of idleness that is a major reason for drug abuse. In Addition, movies are a popular way of relaxing with friends and catching up on good times. They also assist their viewers to be updated on the current dating catchwords. Romance movies are good to watch any time. They provide viewers with an enticing time as they incorporate the themes of love and romance. These movies usually have a great impact on viewers since at the end of the day many adults as well as kids learn a lot from them. Relationship building: romance movies have both a positive and negative impact on viewer's re

Alternative Energy Sources Essay Example | Topics and Well Written Essays - 1000 words

Alternative Energy Sources - Essay Example Additionally, consumption of oil as a source of energy is non-renewable, and results in environmental pollution. As such, leading economies in the world have been seeking to adopt alternative sources of energy and measures to conserve energy, though with minimal success (World Bank, 2010:190). This paper discusses three key barriers that impede the adoption of alternative energy sources and energy conservation. Three key barriers deter the adoption of alternative or renewable sources of energy: cost and pricing, market performance, and legal and regulatory (Martinot and Beck, 2004:13). Majority of these barriers are a form of market distortion that work to discriminate against alternative energy sources, while others result to high costs of developing and adopting alternative sources of energy. These barriers are situation-specific in any country or region. The first and most significant barrier category is pricing and cost. Alternative and renewable sources of energy cost more than the traditional oil, leading to policies and decisions that avoid alternative energy sources based on cost. The price comparison depends on an array of factors. For instance, there may be public subsidies that lower the costs of competing sources of energy. ... Therefore, the difference in subsidy provision may result to competitive disadvantage of an alternative energy source. Despite the fact that renewable energy sources may have significant cost-competitive advantages on the life-cycle basis, the high initial costs often mean that they provide lower installed capacity per initial dollar investment than conventional sources of energy. Thus, capital markets may require lending rates premium in order to provide finances for these alternative energy sources. Moreover, the alternative energy source faces high import duties and taxes. Consequently, this may result to high first-costs compared to other sources (Dell and Rand, 2004:240). Another significant factor is transaction costs. Alternative energy source projects are relatively smaller than those of conventional sources are, primarily because of their unfamiliarity or uncertainty in performance. Consequently, transaction costs for alternative energy sources, including assessment, permitt ing, power-purchase contract negotiations, and financing packages assembly, result to enormous per-kilowatt capacity basis than conventional energy sources. Higher transactional costs are not an economic distortion barrier, but rather another way of making alternative energy sources extremely expensive. The last notable sub-category is environmental externalities. The conventional energy sources have real costs on the society, including infrastructure decay, human health and, probably, climate change costs (Edenhofer, Madruga, ans Sokona, 2011:884). However, environmental externalities dollar costs are hard to evaluate, thus, subject to discretion and interpretation. Though economic comparisons

Interview Essay Example | Topics and Well Written Essays - 750 words - 3

Interview - Essay Example of the patients sat at the waiting room while some who seemed weaker than the rest preferred to sit or lie on the grass outside, while waiting for their turn to see the doctor. I had just got to an area marked ‘Emergency Parking’ when a  guard  instructed me that it was a restricted area. With that, I decided it was time for my interview. I did not have trouble finding Dr. Johns  office  as he had  well  directed me where to find it. I looked at my watch once again and realized that I was two minutes late for the interview. I was just about to knock at the door when suddenly someone behind me startled me. â€Å"Good morning, how can I help you?† I quickly turned to  meet  a tall black man and  quickly  offered out my hand. â€Å"You must be Dr. John?†Ã‚  I asked him with a big grin on my face and felt  ashamed  when I saw his name tag hung from the left pocket of his shirt.  He was just over my height, probably about 5’8† and casually dressed. After introducing myself, he welcomed me into his office. The office looked spacious and well organized. His desk was parallel with the West wall of the building, and there was a vase on top, but the flowers residing there appeared to have started dying days beforehand.  Ã¢â‚¬Å"Have a seat please, and what can I  order  for  you?† he asked me as he motioned me to a cozy seat next to his desk. â€Å"Thank you, I will be  fine† I answered as I took the  seat  and got out my pen ready to start my  interview.  I explained to him why I needed the  interview  and he seemed all hears as he nodded while staring at my notebook as if he could  read  whatever I was jotting down already.  I decided to  start  the  interview  immediately  since I knew how busy his  schedule  was. Dr John started by telling me that he believed he was the busiest  employee  at St. Mary hospital. â€Å"There are two types of administrators† he began while rotating his  executive  looking pen between his two hands.  Ã¢â‚¬Å"We have generalists and

Analyse the steps towards cost leadership within the production Essay

Analyse the steps towards cost leadership within the production relationship of a modern firm. Be specific and offer some examples - Essay Example For other industries, it is possible to attain economies of scale when the increased volume enables the assignment of resources more efficiently. This is particularly true of costs associated with manpower specialisation, where an increase in volume allows for individuals to be assigned specialised tasks, thus streamlining production methods. This results in improving rate of production without increasing the number of workers. Thus, increasing economies of scale occurs when the marginal increase in a factor of production is less than the marginal increase in the corresponding quantity of products produced. Economies of scope is similar to economies of scale because it aims to increase production faster than the attendant increase in costs. The difference lies in the number of products by which to attain this. Economies of scope seeks to reduce per unit total cost by diversifying the products a firm makes and sells. By increasing the number of product lines and extending the use of inputs (manpower and machinery) over the alternative products, the overall cost per unit of each product line is reduced because of the sharing of fixed costs among the product lines. For instance, Dunkin Donuts’ main product line is its number of variously flavoured donuts; somewhere along the line the firm decided to produce Munchkins, the bite-sized versions of the same flavours as the donuts, they tapped a new type of market demand which preferred the smaller versions. From the production aspect, the same machines and manpower were used to make the new product, thus spreading fixed costs over two product lines. Thus, increasing economies of scope occurs when the sum of the marginal increases in the cost of producing one additional unit in all the product lines is less than the increase in the marginal cost of each product line taken

Change management Assignment Example | Topics and Well Written Essays - 2750 words

Change management - Assignment Example Based on my personal reflection on the group case study, relevant change management theories and class discussion I intend to reflect on my personal perspective of managing change. My discussions will comprehensively indicate lessons learned from group case study, how my perspective on change management had been altered in the course of the semester and the implications of my current perspective of change management on my approach to future organisational change. I tend to regard Prosci’s ADKAR model of change as my personal perspective of managing change. According to Zimmermann (2011), ADKAR is a goal oriented change management model that is focused on individual level in an organisation. This model enables change management committee or relevant authority to focus their objectives on specific organization related results. I am of the opinion that organizational change entails adoption of new mindsets, internal and external policies, practices and organizational behaviours that are primarily pegged on the framework of individual’s culture and organizational culture. Therefore, ADKAR’s model in my perspective effectively enables individual and further organizational adjustment of prevailing culture and subsequently the behaviour. My analysis of the model indicated that it highly emphasized on employees’ transition into the new organizational status as opposed to other models of organizational change that are proc ess oriented. Surprisingly, I observed that all models of organizational change implement ADKAR’s elements of change either directly or indirectly since all organizational change entails behavioural and psychological transition of employees. With reference to the case study of my group, pay@pump of Caltex, creation of awareness that is an aspect of ADKAR model was instrumental in the implementation of Caltex’s operational changes. Consequently, my adoption of ADKAR’s model was informed by its universal practicality

Analyse the steps towards cost leadership within the production Essay

Analyse the steps towards cost leadership within the production relationship of a modern firm. Be specific and offer some examples - Essay Example For other industries, it is possible to attain economies of scale when the increased volume enables the assignment of resources more efficiently. This is particularly true of costs associated with manpower specialisation, where an increase in volume allows for individuals to be assigned specialised tasks, thus streamlining production methods. This results in improving rate of production without increasing the number of workers. Thus, increasing economies of scale occurs when the marginal increase in a factor of production is less than the marginal increase in the corresponding quantity of products produced. Economies of scope is similar to economies of scale because it aims to increase production faster than the attendant increase in costs. The difference lies in the number of products by which to attain this. Economies of scope seeks to reduce per unit total cost by diversifying the products a firm makes and sells. By increasing the number of product lines and extending the use of inputs (manpower and machinery) over the alternative products, the overall cost per unit of each product line is reduced because of the sharing of fixed costs among the product lines. For instance, Dunkin Donuts’ main product line is its number of variously flavoured donuts; somewhere along the line the firm decided to produce Munchkins, the bite-sized versions of the same flavours as the donuts, they tapped a new type of market demand which preferred the smaller versions. From the production aspect, the same machines and manpower were used to make the new product, thus spreading fixed costs over two product lines. Thus, increasing economies of scope occurs when the sum of the marginal increases in the cost of producing one additional unit in all the product lines is less than the increase in the marginal cost of each product line taken

In the Time of the Butterflies - the Main Ideas Movie Review

In the Time of the Butterflies - the Main Ideas - Movie Review Example Minerva, played by Salma Hayek in the movie In the Time of the Butterflies, was invited to dance with Trujillo. During their dance, Trujillo elicited an indecent proposal to Minerva, which she declined by slapping Trujillo in the middle of the crowd, and she then walked out. The next morning, her father sent a letter of apology to Trujillo, but it was not accepted, and her father was imprisoned along with the killings of their relatives. Minerva wanted to take revenge, and in the course, she met Lio, played by Mark Anthony, who was studying law. However, Trujillo did not stop pursuing Minerva, and when she decided to study law, Trujillo made her entrance to schools difficult. With this on hand, Minerva created a deal with Trujillo, and in the long run, she was able to graduate from law school. Even so, she was not able to get her license and practice. In the wake of her desperation, she was offered by Trujillo to sleep with him, and in return, he will leave her family at peace. Howev er, Minerva declined the offer, and she and her sisters decided to fight alongside the anti-Trujillo group where they were known as the Butterflies. After tiring himself from pursuing Minerva, Trujillo ordered for the death of the Mirabal sisters and covered it as a car accident. The Dominican Republic was once governed by Trujillo, who is an authoritarian dictator from 1930 to 1947. He was able to control and train the police and the army during his regime in order to exercise power over those who resisted his dictatorship. For this reason, many of those who were against Trujillo went underground in order to escape the hunt by Trujillo’s army. This is one of the themes of the movie, the cruelty, and the resistance during the time of Trujillo.

Upbuilding and Awakening Essay Example for Free

Upbuilding and Awakening Essay In Herbert Marcuse’s (1955) book entitled Eros and Civilization, he provides an elaborate explanation to Sigmund Freud’s idea of unconscious and the principle behind it. Freud’s pleasure principle is the necessary factor that prevails in the realm of the unconscious. The unconscious operates mainly for the realization of pleasure and orients itself to the most profitable scenario in which it can achieve pleasurable reward that is free of pain. However, due to the environment to which any human is not capable of living without, the operation and orientation of the unconscious are impossible to realize. In this regard, Freud formulates another principle that â€Å"safeguards† and dictates moderation to the pleasure principle. Marcuse suggests that there can be found some evidences that there were varying forms of repression happened in the course of history in investigating the taboos that are locked in the unconscious. It can be viewed that Marcuse is pointing that humans are not totally free in the sense that he can literally get all the things he wishes to have or do that will definitely provide him the utmost form of gratification. In some of his passages, we could get an idea that this particular condition of humans in the civilization reveals that the culture that we have had is built by the antagonistic forces namely: the pleasure and reality principle. The unconscious is always being repressed, and safeguarded by reality. Soren Kierkegaard, on the other hand, has presented numerous accounts in relation to the unconscious. His idea of unconscious is rather incompatible with that of Marcuse and Freud. Accordingly, he states that â€Å"the unconscious that is relevant is the one which we wish not to notice, or have chosen to ignore, or perhaps made myself unable to comprehend (Conway, 2002 p. 73)†. Kierkegaard regards the unconscious as the spiritual being which must be directed towards God and not, in Freud and Marcuse’s sense, to the painless gratification. Another objection that Kierkegaard might raise against Freud’s notion of the unconscious is his argument that people have to balance the antagonistic actions of their physical and spiritual beings and not the two principles (pleasure and reality) that run against each other. The proper understanding of the unconscious makes it possible for a person to fully realize his self. This understanding is one of the necessary things that a person has to have in order to rule his own unconscious thereby making him conscious of his self and probably have a conscious relationship to God. The direction and orientation of the unconscious, contrary to that of Marcuse’s account, are toward God. Kierkegaard, in his writings, criticizes the middle class Christians because of his view that these people are not definitely having an excellent relationship with God. He considers this â€Å"flaw† of these middle class Christians as the ultimate source of problem in terms of their seemingly stagnant life. Consequently, he offers an accusation stating that these people are lacking of vision in life, that they are afraid of going out of their limitations, they are scared of change for the most gain and that they are merely conformists. It seems, at this point, that he has a high expectation of those who claim to be Christians. He so believes that if you are a child of God, and maintain an excellent relationship with Him, you must not be afraid of going beyond what is normally expect of you. Hence, Christians have to be a living example of how great God can do to His people. There must be no ordinary average religious people. People who claim to have religion must be have a genuine faith, and that, it should be manifested in all of their endeavor. Going back to Kierkegaard’s criticisms of the middle class Christians, we can see directly that he is taking it too seriously in his view of faith and its manifestation in the Christians lives. Moderation, apparently, is being relegated to the background. The idea that â€Å"Christians must have a superior living because his faith along with his actions would bring them the fortune† is like a conclusion based upon a hasty generalization and fallacious claims. If God truly blesses his children, and we regard that fortune and intelligence, for example, are considered blessings, it can also be surmised that there might be other blessings that He might give to his other children that are far more important than what Kierkegaard is arguing about. Social conformity should not be taken against anyone. Though his criticisms somehow reflect the scenario during his times, they did not provide a strong justification such that we would be able to accept them completely and have them against middle class Christians. The case that Kierkegaard has presented pertaining to those average religious people in his time can also be observed at this point in time, only that, these [criticisms] come in different situations and necessitate perspectives that may or may not contradict that of Kierkegaard’s. References: Books: Conway, D. and Gover, K. E. (Eds. ). (2002). Soren Kierkegaard: Critical Assessments of Leading Philosophers. Routledge, Kierkegaard, Soren. (1983). The Sickness Unto Death: A Christian Psychological Exposition for Upbuilding and Awakening. (H. V. Hong and E. H. Hong, Eds. ) Princeton University Press. Marcuse, Herbert. (1955). Eros and Civilization: A Philosophical Into Freud. Boston, USA: Beacon Press. Internet Sources: Banks, Robert. (n. d. ). The Middle Class and Urban Mission. December 16, 2008, from http://www. urbana. org/_articles. cfm? RecordId=370

Biography of Karl Marx Essay -- Karl Marx Biographies Essays

Biography of Karl Marx Karl Heinrich Marx was a German philosopher, social scientist, and revolutionist whose writings formed the beginning of the basic ideas known as Marxism. Although he was largely disregarded by scholars in his own lifetime, his social, economic and political ideas gained rapid acceptance in the socialist movement after his death. With the help of Friedrich Engels, Karl Marx created much of the theory of socialism and communism that we know today. Karl Marx was born in Trier, Germany, on May 5, 1818 to Hirshel and Henrietta Marx. Hirshel Marx was a Jewish lawyer and in order to escape anti-Semitism, he chose to abandon his Jewish faith when Karl was only six years old. Even though the majority of people living in Trier were Catholics, Hirshel Marx decided to become a Protestant. The family converted to Protestantism in 18241. After graduating from the Friedrich-William Gymnasium High School in Trier, Marx entered Bonn University where he studied law and majored in history and philosophy2. He planned to follow his father and become a lawyer—however he soon transferred to the more serious University of Berlin where he remained for four years. He concluded his university course in 1841 after submitting his thesis on the philosophy of Epicurius. While at Berlin, he was introduced to the writings of G. W. F. Hegel and his theory that â€Å"a thing or thought could not be separated from its opposite.† The anti-religion and anti-autocracy philosophies of Hegel led Marx to join a radical group known as the Young Hegelians3. After graduating from Berlin University, Marx moved to Paris, hoping to become a professor. Unfortunately, things did not work out the way he had hoped, and so he turned to jou... ...s consisted of illness and depression after his wife and oldest daughter died. He continued to write essays and papers on socialism and communism until his death on March 14, 1814. 1 Olsen, Richard E. Karl Marx. Boston: Twayne, 1978. 2 http://www.historyguide.org/intellect/marx.html 3 McLellan, David. Karl Marx. New York: The Viking Press, 1975. 4 Olsen, 13. 5 http://www.spartacus.schoolnet.co.uk/Tumarx.htm 6 Olsen, 14. 7 McLellan, 6. 8 McLellan, 8. 9 Olsen, 15. 10 HistoryGuide, 2. 11 Spartacus, 2. 12 Olsen, 17. 13 McLellan, 10. 14 Olsen, 17. For more information on Karl Marx visit these websites: http://csf.colorado.edu/psn/marx/Bio/Marx-Karl/km1869a.htm http://www.philosophypages.com/ph/marx.htm http://www.trincoll.edu/depts/phil/philo/phils/marx.html http://www.philosophypages.com/ph/marx.htm

Jackie Robinson and the Struggle for Equality in Baseball Essay

Jackie Robinson and the Struggle for Equality in Baseball Baseball has always been known as America's pastime. But America's pastime, along with America's past, have both been saturated with the brutal force of racism. For hundreds of years, from the time of slavery until the middle of the 20th century, African-American children rounded up their friends and headed to the baseball diamond. There, for thousands of young black players, the smell of the grass, the cloud of dust that formed when running the ninety feet between bases, and the feeling of safely sliding into homeplate for a run marked the glimmer of fun and excitement in an otherwise dreary day. However, due to the color of their skin, black children were not awarded these luxuries. For aspiring black ballplayers, a baseball field with bats and actual baseballs would be a dream come true. Instead they were forced to play with rocks and sticks in an alley or run-down sandlot. But this would never stop them, the thrill and joy of baseball was too great. When playing, it seem ed as if all their worries and fears floated away and only one thing mattered...baseball. Baseball was their escape, their livelihood, and the topic of all their hopes and dreams. For young black ballplayers, baseball was much more than a game. The word aspiring must also be clarified. See, for black players, one undeniable truth was always present. No matter how good you were, no matter how many homeruns or stolen bases you had, how hard you hit the ball or how fast you threw the ball, no matter if you had the ability to play with the best of the best, Ty Cobb, Babe Ruth, and Mickey Mantle, there was one thing you never had...the right skin color. The word aspiring did not exist in the... ... In 1972, Jackie Robinson died, but his legacy never will. Today, the effects of Jackie Robinson can be seen wherever one looks. On the covers of Sports Illustrated, ESPN, Rolling Stones, and even the Wall Street Journal, African-Americans are now seen in a much different light than in the fifties. Since Jackie Robinson integrated baseball in 1947, black society in America has truly broken barriers. Although arguable, it is my contention that the 54 years after the first day Jackie Robinson stepped up to the plate was the best 54 years in African-American improvements of all time. More importantly than improvements in black America, are the improvements in all of America, in every facet of life. Jackie Robinson was not only great at playing baseball, but also great at playing life. Quoting the recent Nike advertising campaign, "Thank you Jackie Robinson."#

Analyse a Business Plan Essay

Quality Training Quality Training has been operating as a Registered Training Organization for 12 months. The objectives of Quality Training are to generate a profit, grow at a challenging and manageable rate and to be a good corporate citizen. The mission of Quality Training is to exceed our customers’ expectations by providing them with effective training and development services, relevant to their needs and in line with national quality standards. Critical Analysis of the strengths and weaknesses of the business plan Quality Training has  been operating as a Registered Training Organization for 12 months. Below is the critical analysis of the business plan of the organization including its business weaknesses and strengths? Strengths of Quality Training: A new organization with no history Flexible and adaptable to clients needs Low start-up costs Personalized service, people conduct training who own the company Able to visit trainees and clients more regularly Knowledge of the local political situation and potential areas of growth Attractive business incentives threats: New organization, so unknown in the market place No references from former clients Limited sources Owner – operated Limited operation Lack of funding for large marketing campaign Targeting local area so limited clients base Analysis of the strengths and weaknesses: Quality Training should adopt the following strategies to overcome perceived threats and weaknesses. It should expand its network with friends and acquaintances to source business opportunities as this is local business organization. It has limited clients base it should develop strong personal relations. The organization must develop its marketing materials including a website so that clients can get themselves registered online. The organization should look for opportunities to deliver non-accreted training prior to becoming established as an RTO. This will bring in some additional income and will assist in developing our client relationship. The organization is very new so it should be flexible its working policies and procedures. It should be up to date with relevant legislation and industry requirements. The organization should look for new business opportunities to develop mutual beneficial partnership with other RTO’s or businesses. By keeping the business diversified and offering a variety of training and development programs, the risk of losing government funding will be  minimized. Quality training should consider the marketing trends to penetrate into the local market. Schools are emphasizing the importance of gaining recognized qualifications to their students. Quality Training should intend to take advantage requirement for business to comply with state and Federal Legislation in the area of occupational health and safety. It is suggested to the organization that it should utilize the following marketing strategies is its marketing approach; Personal contacts: Quality Training should expand its circle of business by increasing personal contacts to increase its business opportunities. This can be done by e-mails, cold calling, Internet ads, yellow pages, and networking. The organization must develop its marketing material in form of brochures professionally produced, outlining its mission, values and the training services provided. This thing will also include a professional website which must be updated regularly. The organization is required to formulate its business plan with regard to financial forecasting. Quality Training should review its business plan on an annual basis. Business plan 2: Workout gym business Plan Sport therapy business plan Workout gym business Plan: Pump fitness centre is situated in wentworthville. It is good business plan to run our business. At Pump Fitness we offer modern, clean, air-conditioned facilities with the latest equipment from Life Fitness and Hammer Strength. Pump Fitness pride themselves on good old fashioned customer service where everyone is more than a membership number and caters for the beginner to the experienced gym user. We provide a modern, non intimidating environment in which our members can enjoy the very best in lifestyle and fitness facilities. All members receive individual health assessments and fitness programs which are updated every eight weeks and qualified staff that are always available on the gym floor to assist you with your workouts. Our results based programs are guaranteed to be cost effective and will help you achieve great results regardless of your age, shape or fitness level. Strength of workout gym business plan: 1. Money made business plan. 2. Received fees on time from customer. 3. Currently in a good financial position (few debts, etc) 4. Skilled workforce (little training required) 5. Latest machinery installed 6. Own premises (no additional costs for renting) 7. Excellent transport links (ease of access to/from the Company) 8. Little/non-threatening competition Weakness: 1. Currently in a poor financial position (large debts, etc) 2. Un-Skilled workforce (training required) 3. Company name not recognized on a National/Regional/Local level 4. Machinery not up to date (Inefficient) 5. Rented premises (Adding to costs) Sport therapy business plan: Massage may be the oldest and simplest form of health care dating back to ancient civilizations and it is a therapy that continues to thrive today. Put simply, Massage is the manipulation of the layers of muscle and connective tissue in the body to enhance function and to aid the body in healing itself, increasing your health, vitality and well being in the process. There are many different types of massage but they all have the same basic intention, to heal the body and soothe the mind. A therapeutic massage is a great way for you to relax, but do not expect it to take the place of good nutrition, proper rest, and regular physical exercise. Strength can be viewed as a resource, a unique approach, or capacity that allows an entity to achieve its defined goals. A weakness is a limitation, fault, or defect in the entity that impedes progress toward defined goals (e.g., the limited field of view and resolution in a head-mounted display can limit usability and perceptual realism).

Plato Allegory Essay

1. The purpose of the allegory is to make it able to direct a relationship between a character, object, or place and an idea or concept. An allegory shows expressions through symbols, allowing the reader to use their imagination. This form of writing easily attracts the attention of its reader. 2. The cave symbolizes the ignorance of mankind. Within the cave, mankind is unaware of any existing world outside of the wall that is placed directly in front of the prisoners. I do believe that there are other possible interpretations. This interpretation could be material world, and physical world we experience. 3. I believe the prisoners in the cave are symbols of humanity. The common human who does not know what reality is until they are unchained and released 4. I believe the prisons are chained in The Allegory of the Cave because of the many restrictions humanity has to withstand. The prisoners are forced to see things from a certain perspective. Chains could possibly symbolize the laws. 5. I believe the puppet masters represent society, education, and religion. The puppet masters shape the understanding of the prisoners. Within societies, education, and religion shape our understanding and are responsible for how we learn. 6. A prisoner would be released from their bonds and cured of their delusions. However, this escape may involve confusion and difficulty. The prisoner’s vision would be at fault and provide struggle. They would experience a whole new world. 7. The prisoner that escaped would be made a fool if one attempted to return to the cave. The other prisoners would question and ruin all possible sight. If the prisoner attempted to lead one up, it is possible they would kill that prisoner. 8. I think â€Å"the good† refers to the light which is justice and enlightenment. 9. Socrates goes on to say that their argument indicates that knowledge is innate in each one of us. He compares our brain to an eye that can’t be turned from bad to good unless our whole body is turned. Socrates says this is similar to the way that our whole mind must be turned away from the world until we can handle reality. 10. Socrates says that the ultimate â€Å"job of lawgivers† is to require the best mind to reach the highest form of knowledge. He also says their job is to strive for vision of the good, and when that is reached, stop them from active how they are allowed to be then. 1. I do think the people today can be prisoners existing in a cave as Plato states. Although we may say somebody is a prisoner, it may not mean that they are actually in jail. There are many prisoners in jail for doing crimes but also there are many people who have never committed a crime who are prisoners. The cave that they are in is their own beliefs. 2. I do believe that the images on the cave wall could represent modern symbols. The images on the cave wall represented what the prisoners thought was present in the exiting world that they were in. the modern version of the images could be compared to the religions groups that choose not to conform to the rest of the world. They know about the outside world and all it has to offer but they choose not to accept that life style. 3. I do believe that there are current examples of the puppet masters. Today the puppet masters could represent teachers, priests, the Police, and security guards. 4. I believe there is a modern view of â€Å"the Good. † Examples of â€Å"the good† in modern views would be religion, family, job, or the idea that someone holds close.

Interrupt and a Trap in an Operating System Essay

What are the differences between an interrupt and a trap? What are their importance? According to Stallings (2012) an interrupt is â€Å"a suspension of a process, such as the execution of a computer program, caused by an event external to that process and performed in such a way that the process can be resumed† (p. 716). Stallings (2012) goes on to say that â€Å"interrupts are provided primarily as a way to improve processor utilization. For example, most I/O devices are much slower than the processor† (p. 14). â€Å"A trap is an unprogrammed conditional jump to a specified address that is automatically activated by hardware; the location from which the jump was made is recorded† (Stallings, 2012, p. 721). A trap is actually a software generated interrupt caused either by an error (for example division by zero, invalid memory access etc.), or by a specific request by an operating system service generated by a user program. Trap is sometimes called Exception. The hardware or software can generate these interrupts. When the interrupt or trap occurs, the hardware transfers control to the operating system which first preserves the current state of the system by saving the current CPU registers content and program counter’s value. Then the focus shifts to the determination of which type of interrupt has occurred. For each type of interrupt, separate segments of code in the operating system determine what action should be taken and thus the system keeps on functioning by executing computational instruction, I/O instruction, storage instruction etc. Provide an example of each. Example of an Interrupt retrieved from http://www.scriptoriumdesigns.com/embedded/show_codefile.php?fname=interrupts/AVR_ISR_1.c // AVR_ISR_1 #include #include typedef uint8_t u8; // convenient unsigned variable designations typedef uint16_t u16; #define INPORT PIND #define OUTPORT PORTC #define OUTDDR DDRC volatile u8 Int_flag = 0; ISR( INT0_vect ) { OUTPORT ^= 0x01; // toggle LED } void int0_init( void ) { MCUCR = (1

Strategies for Implementing Accounting Software Systems within SMEs Essay

Strategies for Implementing Accounting Software Systems within SMEs - Essay Example Under these circumstances it is essential to conduct a detail research all factors that help SMEs in providing good corporate governance while preventing accounting crime through careful selection of accounting software. This project, therefore, will provide advice on selecting and implementing appropriate information technology tools or software among hundreds or more available accounting software packages currently available in the market. AMI-partners tell "[in the U.S. alone] small businesses [] spent $86 billion on IT products and services over the past 12 months [in which] spending on IT products and services grew by 11 percent" (Small Business Computing, 2003).1 The project, for that reason, will discuss various considerations need to take into account for SMEs when selecting and implementing accounting software. In compliance with the issue, Lisa Kanarek (2004), the founder of HomeOfficeLife.com and the author of some books on home office business, says that deploying high tech technology like accounting software should consider several items in order to ensure increased productivity effectively and efficiently. For that reason, the product of this rese... ploying high tech technology like accounting software should consider several items in order to ensure increased productivity effectively and efficiently. For that reason, the product of this research is list of several appropriate considerations for SMEs in selecting and implementing accounting software packages that match their operational needs while taking into account strategic software implementation strategies obtained over the courses of the research. Problem to be Solved and Worth Selecting the best accounting software become challenging task since it will determine whether the company have spend money for useful software package or vice versa. There are thousands or possibly millions of standard and customized accounting software available in the market. To figure out the number of accounting software, we can try to use 'accounting software packages' as keywords word while searching out with Google. We might be surprised to see that there are about 1,690,000 sites about accounting software packages. Although the number does not reflect the exact number of accounting software, at least, it indicates the growing concerns on the development of accounting software packages. The vast number further implies that ones should have appropriate tools in selecting and then implementing suitable accounting software that match their diverse needs and characteristics. This situation suggests we should perform thorough research and understand what we needs and expect from accounting software packages so that the software will be supporting tools for managements in assessing the accounting performance while acting in accordance with good corporate governance. Unfortunately, there is no common rules determining the way we should take in selecting and implementing

IBM-Analysis should reflect an understanding of the critical issues of Case Study

IBM-Analysis should reflect an understanding of the critical issues of the - Case Study Example e company was faced with the challenge of finding new opportunities, and coming up with solutions to the problems facing entering the global market, the IBM’s IVT5 team could hardly rub out the clients’ perception of the company being foreign. Kanter (2009) indicates that despite the fact that IBM was properly staffed by local citizens; the company was still perceived as foreign. Hoskins (2011) continues to argue that IBM realized it was facing a problem and that there was need to devise a system that would be flexible enough to serve the clients in a sensible manner, which according to IBM was the sole purpose of being in business. N.d. (2007) also indicates that over the years, the world is becoming global, and it is vital that businesses go the global way. Devoid of this asset in an organization, blunders are likely to occur within hours, let alone days. To deal with the issues at hand, the IBM has no option but to clear the views that the company had a hidden agenda on the beneficiary countries. As seen in the case of Egypt, the countrymen believe that the intrusion of IBM in their country has resulted to an increase in the unemployment rates in the country (Kanter, 2009). This is for the reason that the company opted to employ a great percentage of the workers officials of the IBM Company. In this case, the company needs to familiarize the client countries with the jobs required in the IBM Company. The officials of the company would probably do the managerial jobs so as to oversee that every aspect of the implementation of the policies of the company are being met. It would be advisable that the employees be citizens of the client countries. Additionally, the client countries will feel more involved in the growth and success of the company. In one way or another, the company will gain an upper hand in marketing its products in the client countries. Integration, in this case, will have taken place, and not invasion as Kanter (2009) puts it. The company

Congress Essay Example | Topics and Well Written Essays - 750 words - 3

Congress - Essay Example That Congress was able to preserve the stability and cultural consolidation of the American state and to improve the rights of the minors can be fairly regarded as its basic achievements; however, there is still much room for improving the quality and effectiveness of its decisions, especially in its attitudes to constituents and the development of military strategies against foreign countries. Throughout its history, U.S. Congress sought to preserve the overall stability of the American state and to protect the rights of minors. That in 1865 Congress created the Freedmen’s Bureau to protect the right s of the newly emancipated black people in America became the starting point in Congress’s movement to equity and fairness in the relationships between races. However, these are the crises that usually test the productivity and efficiency of the legislative work in Congress: the recent economic crisis proved Congress to be a powerful force in the country’s striving to preserve its stability. The stimulus package, tax cuts, the financial support of the banking sector and legislative changes to the structure of the federal budget reflect Congress’s awareness of the situation and its desire to secure the population from the major financial risks. Unfortunately, it is necessary to state that the rights of African Americans, the rights of women, and the relations with constituents remain the basic ills of the postmodern America. It is not possible to trace serious changes in the position of fair sex representatives and racial minorities. Black people and women continue suffering the effects of inequity and unfairness in employment, medical insurance, and self-realization. Discrimination based on race and gender remains the issue of the major concern, and Congress will need to take additional legislative steps to ensure that the American state finally achieves the point, where discrimination will become irrelevant and unnecessary.

The Main Stages of PLC Essay Example | Topics and Well Written Essays - 1500 words

The Main Stages of PLC - Essay Example The question of which to use, or where on this continuum to operate, must be made at the introductory stage of the PLC. PLC distinguishes five market-opportunity phases: entry, establishment, expansion, maturity, and decline; and indicates the kind of opportunity analysis that should go into developing the marketing mix (see Appendix 1). This chart shows that markets increase slowly at first, and then increase at an increasing rate, reach maturity, and finally decline (Drejer 62). The time period for this cycle varies by products. Consider the difference in cycle among the dress industry, the lumber industry, and the computer industry. Also, different companies choose to enter markets during different developmental phases. Even so, management must be aware that marketing tasks of a phase 1 situation are different from those relevant to phase 4 (Crawford and Benedetto 44). In the initial phase (market entry), there is no direct competition. Computer games manufacturing should take into account the fact that the tasks of marketing programs and strategies are those of gaining initial market acceptance and changing habits. They are concerned with creating primary demands for the product, providing customer and consumer information, identifying market segments, gaining market knowledge, soliciting channel support, and promoting to gain a foothold in the marketplace. A common market price emerges in this stage, with the range of acceptable prices narrowing (Crawford and Benedetto 44). The marketer is encountering downward pressure on prices, although this depends on the extent of product differentiation among competitors and the rate at which technological improvements are being made to the product. At this stage, a computer games manufacturer should find the most effective channel strategies and promotions activities in order to plan and develop the furth er campaign. For a computer game, traditional marketing channels (through specialized stores) and direct selling methods will be the most effective channels of distribution. It will be appropriate to use a skimming price in order to attract more users, and popularize the new product. The main promotion techniques are advertising and press conferences aimed to inform community about benefits and uniqueness of the new computer game (Drejer 63). Establishment The second phase is characterized by endeavors to establish markets. In this phase, limited direct competition exists, and potential competitors begin to notice the situation. The functions of marketing programs and strategies are to solidify and extend market footholds and to establish differential advantage. Marketing activities center around gaining brand acceptance and developing customer loyalty. The attempt is to establish a market niche. Also, in the growth stage individual need or benefit segments may surface (Grieves 98). A benefit segment is a sizable group of buyers that places heavy emphasis on a specific product attribute or particular mix of attributes. These segments will often differ in their willingness to pay for specific attributes (e.g., faster delivery, smaller inventories, better service, a special feature). There may, at this stage, still be a substantial amount of

Ethics Paper Essay Example | Topics and Well Written Essays - 1250 words - 2

Ethics Paper - Essay Example This paper, drawing support from the various media theories, tries to explain the social costs of such advertising approach, the responsibility an advertiser ahs to protect the indirect audience and how the advertiser can protect himself from being unethical when advertising. 1. The Social Costs Associated With Sexually Suggestive Advertising Advertising is a paid form of marketing by a sponsor of ideas, products of services. Advertising is an important tool in marketing and branding since it can be used to modify and drive consumer behavior (Gould, 1994). Through advertising an audience can be persuaded, encouraged to buy a product or otherwise manipulated. The essence of advertising is to create a product image through associating the product with certain desirable values. Of late, many advertisers are increasingly using sexuality to sell their products. Many researches that have been conducted have come to the conclusion that the use of sexually suggestive adverts is more effectiv e than the plain one (Reichert, 2002). This has led to advertisers employing this technique even in products that are not related to one’s sexuality just to attract attention. The use of sexually suggestive adverts started a while ago. Only then, the characters used were not as suggestive as those used these days. Today’s consumers are exposed to ten times more sex advertising than those that lived in the 1940s (Donaldson and Werhane, 1999). This sex appeal approach is proving detrimental to the society raising the question whether it is moral to use sex appeal to channel attention to an advert. The media has a major influence on the behavior and attitudes of the consumers, be it the traditional or the new media. There are several media theories that can be used to support the effect the media has and how these effects impact as social costs. The first theory is the social cognitive theory. This theory was advanced by Neal Miller and John Dollard in 1941. It is not pur ely a media theory as it is also applied in psychology, medicine, social work and education. This theory posits that human beings acquire a major part of their knowledge through observing others’ actions and experiences (Donaldson and Werhane, 1999). It implies that people have a high tendency of copying what they perceive as good to them. According to this theory, a consumer will be driven by cues and then respond to them in the hope of gaining the desired results. In advertising context this involves replication of the actions, dressing or holding to values that the models in the adverts purports to. The social cognitive theory complements the media effects theory. This theory posits the media as a powerful tool that can be used to set the agenda within a society. According to the proponents of this theory, it is easy to influence the public by showing them what need to be seen and thus influencing their behaviors and attitudes through the same. Advertisers are using this t heory of effects to influence consumer behavior by repeatedly airing their adverts in broadcast media and placing them in the print media (Zillmann, 2000). There are several researches that have been conducted to show how the media affects behavior and attitude and how people observe and replicate what they have seen in the media in their social life. A good example that corroborates these theories is a research conducted by Albert Bandura in his paper titled â€Å"

Bring Mobile Phones to School Essay Example for Free

Bring Mobile Phones to School Essay It has been debated nationwide and even worldwide for and against students being allowed to bring mobile phones to school. Usually, a school consists of three parts namely, the Primary, Middle and Upper section. We live in the 21st century which is very much a digital age and nowadays, almost every student other than in primary section, has a mobile phone. In my opinion, mobile phones are good for children as long as they are educated in its appropriate usage and the privilege given without being abused. Here are some reasons and benefits as to why students should bring phones to school. In the past, children had less activities in and after school and parents often never knew where their children were until they came home. In today’s world, children are so involved in after school activities such as clubs and societies, sports, music and tuition as directed by parents. Parents need to coordinate with the children, coaches, teachers in charge and other parties within their busy day to day schedules. Mobile phones allow parents to communicate with children at any time. Parents can check up on children and arrange transportation or relay important information if necessary. This supports organizing the daily schedule as we go along the day’s activities and increases the safety aspect. Mobile phones can also be an invaluable tool in emergency situations. For instance, if a student is severely injured or there is a crisis situation, cell phones can allow students to contact authorities for help. This can be especially important for students who do not travel to and from school with a parent, but in public transportation or school vans. It also helps children to have communication and build up networks amongst groups of common interests. Facilities like SMS allow to reach and communicate with large groups instantly with a record for future references, which also will save time and money. This option is also an advantage for teachers to reach their students at large in an effective manner for common messages. Further, with the added options such as Dictionary, Thesaurus, Reminders, e-mails and camera, the mobile phone expands the knowledge base and the capacity of a child and his scope. These features are commonly available in all mobile phones. Moreover, the student who carries a mobile phone has to protect it, be disciplined in it’s usage and also has to be knowledgeable in using it to his or her benefit. This improves the capacity of responsibility, self-discipline and knowledge sharing of the child which are very important attributes in a person’s life.  In conclusion, I think students should be allowed to bring mobile phones to school under the parents’ guidance and the schools should be clear in communicating its rules and regulations in terms of usage of the phones within school hours.

Primark Is Very Famous Retail Clothing Store Chain Marketing Essay

Primark Is Very Famous Retail Clothing Store Chain Marketing Essay I will highlight the basic components of strategic marketing and discuss how strategic planning process is vital and how much its important for making an effective marketing strategy. This assignment has been divided in to three learning outcomes. First learning outcome is about how marketing plan supports the strategic objectives of the organization. This learning outcome includes marketing planning process, how SWOT could be an effective tool and difference between marketing strategies and marketing planning. Second learning outcome is about the construction of marketing plans. This includes analysis of marketing mix how to produce marketing plan. Third and the last learning outcome are about how to promote the marketing plan in support of strategic objectives. Primark Primark is very famous retail clothing store chain, providing clothes to customer at reasonable and affordable prices. Primark is actually an Irish retailer of clothing with the numbers of stores in United Kingdom, Ireland and Spain. Primark has more than 170 stores in which 125 stores are located in all over United Kingdom, 35 stores in Ireland and round about 10 stores in Spain. The first Primark store was established in year 1969 in capital city of Ireland in Dublin by Arther Ryan with the collaboration with Micaela Mitchell. After achieving the first success, they open more stores in different business centres with in local and regional areas, which alternatively generate more profits. (Source: www.primark.co.uk) Now I would like to discuss the first learning outcome of my assignment that how marketing plan supports strategic objectives. I will first define both of them then focus on the vision and mission statements of Primark. The Marketing Concept The marketing concept emerged in the mid-1950s. Instead of a product-cantered, make-and-sell philosophy, business shifted to a customer-cantered, sense-and-respond philosophy. Instead of hunting, marketing is gardening. The job is not to find the right customers for your products, but the right products for your customers. The marketing is actually a tool to hold the key to achieve organizational mission and goals. In this way company become more effective than its competitors in the market for creating, delivering goods to the customers. (Source: MBA Career Program) Theodore Levitt of Harvard drew a contrast between selling and marketing concepts: Selling is the concept which only focuses on the needs of the seller; marketing is on the need of the buyer. Selling is actually a phenomena with sellers need to convert its product into cash; marketing is an idea of satisfying the need of the customer by mean of the product and the whole cluster of things associated with creating, delivering and finally consuming it. (Source: International Marketing Strategy, fifth edition) What is strategy and why it is important: A strategy is actually a plan of action which is designed to achieve the particular goals. Its consists of competitive moves and approaches used by the managers to run the company Management is concern with the following action plans their main aim is to Grow the business Please attract the customers Compete in the market successfully Conduct different operations Achieve targets of organizational performance Strategy involves in three questions and the answers of these three are on the basis of an organizations strategic planning these questions are Whats the present situation of the organization? Where does the organization need to go from here? How will the organization get there? The organizations answer to how it will get there is its strategy. Strategy and Competitive Advantage: Now days to survive in the market its very important to have competitive advantage over your competitors and rivals. Strategic planning helps us to get the competitive advantage so that organization can increase their market shares and earn more profits. A different and distinctive strategy thats helps and makes the company apart from their rivals and gives a company competitive advantage is a companys most reliable way to get the profit above average profits. Competing with competitive advantage is more beneficial than competing with no advantages Competing without competitive advantage result in low profitability. Vision of Primark: The mission of the management and the staff of Primark have been to supply quality and affordable product to the customers with a focus on new promotion. Mission Statement The Mission statement of Primark Company is to provide good and quality product to the customer relativity low as compare to the other retailers working in the market and with this stay competitive and should have a competitive edge with other clothing retailers in order to promote the culture of value for money. SMART Analysis: If we apply SMART analysis is accordance with the mission statement of Primark we can analyse the following Specific: Specific means that mission statement of Primark is specific in nature in terms of its objective. Measurable: The mission statement to some extent doesnt provide any time frame. Achievable: The targets of the organization are quite achievable. Realistic: Primark stores have adopted a realistic approach. Timely: to achieve the organizational goals Primark has no set any time framework. Importance of Marketing Planning at Business Product Level: The success of any business and any product which is launched in the market is depends on its Marketing Planning. For this reason I will focus on the importance of marketing planning for the business as well as the product. Let me discuss what is Product. Products: A product is something which is tangible in nature that can be touch or have a physical existence i.e. shape, size, colour dimensions etc, but this is a misleading concept in term of product definition because product can be intangible in nature as well like financial services provided by banks, services provided by the insurance companies to the customers etc. (International Marketing Analysis Strategy P-275) Now I would like to discuss the marketing planning process and analyse how this process is important for business and the products. Marketing Planning Process: Market plan is a document that has the details regarding the product or the actions which company takes. (Kotler et al. (2010). The different methods used by the management of the organizations in which they defines in details there current and future strategies, objectives and aims is called planning process. By this they can access the current and future trends of the markets and this evaluates the current and potential capabilities of the organization and an attempt to forecast the future in order to achieve its objectives. The international planning process allows the organizations to answer the below mentioned questions. What is the present state of the company now? Where does the company want to go? How will the company get there? An efficient marketing planning process consists of the following steps. Determining the objectives of the organization. Assessing and evaluating organizational resources. Evaluating the opportunities risks. An efficient Marketing strategy. Evaluating and implementing marketing plans. (Source Doole Lowe 2004) Explanation: As it is already mentioned in the stages of the marketing planning process, first step is to determine the organization goals and set the objectives of marketing plan. This is the stage where the organization decides that what need to do and how we gong to achieve that. Keeping in mind the objectives, organizational resources are assessed which include the financial condition of the organization, its people, technology used and production capability. SWOT Analysis: SWOT Analysis is considered to be the very useful tool now days. It is actually a strategic planning method or approach to evaluate the strengths, weakness, opportunities and threats of an organization. It involves in the project and business ventures as well. SWOT analysis consists of following Strengths: The characteristics of the organization or business thats gives an advantage to the company over its competitors or rivals. Weaknesses: The characteristics of the firm that have disadvantage to its competitors or rivals. Opportunities:  The opportunities are the external chances that make greater sales and can earn more profits. Threats:  Threats are also the external elements in the environment that cause trouble for the business. An  overall  plan  is based  on  the first  3  steps  of the SWOT analysis that will help the the  marketing  plan  a  major success  in the future. As I already mentioned marketing strategy gives us the answers for the following questions What is the present state of the company now? Where does the company want to go? How will the company get there? With the help of SWOT analysis we can analyse the company strengths, weakness, opportunities and threats. At the same time we can use the tool of PEST analysis that helps us analyse the political, economic, social and technological analysis. It helps us describe the work of marketing plan of the company. Porters five forces model gives us the knowledge of the number of forces that affects the marketing strategy of an organization. Last phase is to apply and implement the marketing plan; on the basis of the analysis the organization chooses its targeted market by using market segmentation methodology. And in the end the combination of effective and right marketing mix can give an edge over its competitors and rivals. During the stage of the planning process, organizations give more importance to their External Environmental Forces that can or will affect the marketing process. PEST analysis plays a very important and vital role at this stage and this gives the organizations a thorough analysis of the products. Difference between Marketing Planning Strategy: Strategy of an organization actually defines the overall aims, objectives mission of the company. Every business/ organization has set their goals and objectives in order to gain the market share and earn more profits as compare to their competitors. As I already mentioned that strategy of the company provides the answers of the following questions; As mentioned earlier that strategy of the company provides answers for the following three key questions; What is the present state of the company now? Where does the company want to go? How will the company get there? On the basis of these 3 important questions, an organization or a business sets its targets and makes a proper plan of action to achieve their goals. Marketing Planning: The process of promoting the product or services of the company on the basis of over all strategy of the organization is called marketing planning. Marketing planning involves Situational Analysis, Internal External Analysis of the organization and on the basis of the above factors choosing a right kind of marketing mix to increase the market share and maximize the profit and getting company competitive advantage over the competitors and rivals in the market. Construction of a Marketing Plan: It is extremely important for the businesses to make a proper marketing plan when they promote their product. This should be done efficiently in order to gain competitive advantage over competitors in an effective manner so that the organization can make more profits. Now I would like to focus on the components of the marketing plan. In this phase I will highlight the importance of marketing mix which helps us while making a marketing planning. The efficient kind of marketing mix strategies always gives a company an advantage in the market place. Marketing Mix: Marketing mix is defined as a set of tools an organization may use to achieve its marketing goals. (Kotler, Managing Markets 2006, P-19) McCarthy divided marketing mix in to four groups, which are commonly knows as 4Ps Product Price Place Promotion An organization uses the all four factors of marketing mix to attracts and target their customers. A company can change its price and keep changes its promotion schemes in short run but it might take longer period for them to change their product or places. Most of the organizations working in the market use Price and Promotion as key factors to target the customer to earn profits. The above mentioned 4Ps helps and represents sellers view of the marketing tools in order to attract the buyers. (Kotler Managing Markets 2006, P-20) Some other authors include 7Ps as the complete version of marketing mix. The remaining three are as follows: People Processes Physical Evidence If we look on the marketing mix of the Primark then we can analyze the marketing strategy they adopted so that they attract numbers of customers. Marketing Mix of Primark: Primark is widely knows and popular as a clothes retailer which keep attracting the customer by their low price and good quality clothes. I will highlight the marketing approach Primark adopted to get the benefits as compare to their competitors. Product: Primark is a clothes retailer, it is producing good and quality product according to the need of the people for all range of ages. In this section I will discuss what products they are selling and what are the different features of their products from mens wear, ladies wear and childrens wear. Quality: Quality of the product of Primark is quiet reasonable as compare to their prices especially if we look on the other retailers in the high street market retailers. Designs: Primark keep introducing latest designs at their retails out lets. Primark targeted people of ages from 25 to 35. Primark keep providing latest designs in their retails outlets at reasonable prices. Brand Names: Primark has launched different types of brands in their retails outlets for their customers, which are quite popular. I am discussing few brands of Primark that has become a part and become a value for money business. Rebel Active CS Active Early Days (For babies) Young Dimensions Active Cedar wood State (For Gents) Atmosphere (Source: www.primark.co.uk) Packing Sizes: The product which Primark produces are good in quality and their packing is extremely good that people attract to their products. In these products ladies wear and gents dress shirts comes under good packing and in all sizes. Services, Warranties Returns: Primark is one of the company which is growing very rapidly and company core objective is to provide the best services to their customers. Each and every Primark store has a customer services department where trained customer representative staff help the customers to their concern are solve the problems of the customers on priority basis. At Primark the product that has been purchase by the customers can be exchanged or it can be even refunded within the prescribed 21 days time of the day of purchased date. Price: Primark as a retail company is focusing to provide good quality of products to the customer at the very reasonable prices. Primark is one of the retailers in the Europe where a customer has been targeted by the price of the products. Their marketing strategy most important aspect is value for money with the slogan Look good pay less Examples: Gents shirt prices starts from only  £2.00 Gents jeans pent can be purchased with in  £10.00 Gents formal suite can be purchased in  £40.00 Apart from all that above Primark keep on reducing the prices of the product from time to time and in this way company fulfilling their promise of Look Good Pay Less. Promotion: Like other retailers working in the region you cannot see many promotion schemes but Primark do make promotions schemes so that they can create more market share. But over all the promotion factor of Primark is bit low because they dont have online shopping facility for their customers. This online shopping has been neglected which shouldnt be neglected as this is a very important factor in now days. Like all the other companies in the region, Primark introduced Pennys Gift Card in all their stores in Ireland. This brings a lot of saving on shopping in the Primark outlets. Place: In marketing mix the 4th P is a very important as far as the clothes retailer concern. You will see Primark stores and outlets on all major and important high streets and shopping centres. Primark has also opened a shop at the famous Oxford Street in the Central London, this store at Oxford Street doing a very good business. The Primark store at Lakeside is also one of the busiest stores at Lakeside shopping centre. If we talk regarding the transportation point of view, all Primark stores and outlets are easy assessable to the general public through public transports as they are located at the very important and majors high streets and shopping centres, and this make Primark a value for money brand for the consumers in the recession period. People: This is also a very important factor of marketing mix and it is very significant as well. Marketing strategy should be made for the people who either are the end users of are the part of the organization for e.g. workers, management, consumers etc. this also defines the market segmentation and demographic segmentation. Processes: This process also plays a vital role because its gives an overview about the processes involved in the business. Like mechanism, procedure and flow of all the activities by which services are used. This also tells us the procedures that how product reach the end users. So its important that marketing process should be flexible to meet the needs of the businesses processes. Physical Evidence: The last 7P of marketing mix is physical evidence this mean that the marketing strategy should include effectively communicating their satisfaction to potential customers. Impact of Marketing Mix on the Management Decision Making: The importance of marketing mix is very important for every organizations business and marketing plans. Marketing mix is chosen after the very critical analysis of the forces that affects internal and external environment. In this way management can get the better idea about the strengths and weaknesses of the organizations. The potential business opportunities and threats are due to the presence of the different companies offering and doing the businesses by same sort of services and product. After the very careful and critical analysis of all the above factors the management of the companies make very good and fruitful decisions. An effective and correct Marketing Mix strategy will give the companies competitive edge over the competitors in this way they can produce more profits and maximise the market share of the company. Importance of Budgeting in Marketing Plan Financial forecasting is also very important and vital in over all running of the business unit. In case of marketing the funds availability is very important. On this basis the organization allocates resources and funds for an effective marketing plan so that they can produce more result in shape of success. Here the question arises that what should be the cost of the whole marketing campaign of the product or the business and how we can allocate the funds for that. Promotional budget normally determined by how much fund provided and how much percentage is available out of the revenue received from the sale of the brand.